Terms of Service
Last updated: 19 June 2026
These Terms govern your use of WAT (Welcome Automation Tool), provided by Bespoke Automation Systems Ltd, a company registered in England and Wales ("WAT", "we", "us"). By signing up you agree to these Terms.
1. The service
WAT is a WhatsApp messaging autopilot for property owners. It generates and sends replies to guests, escalates messages that need a human, and learns from owner approvals over time. The service runs on top of the customer's own WhatsApp Business account via Meta's WhatsApp Cloud API.
2. Eligibility
You must be at least 18 and legally able to enter into a contract. You must own or be authorised to operate the property and WhatsApp account you connect.
3. Account & access
You are responsible for the security of your account credentials and for all activity that happens under your account. Notify us immediately at hello@welcomeautomationtool.co if you suspect unauthorised access.
4. Acceptable use
You agree to use WAT only for legitimate guest communication on properties you operate, and to comply with:
- WhatsApp Business Messaging Policy
- WhatsApp Commerce Policy
- UK GDPR, the Data Protection Act 2018, and PECR
- All other laws applicable in your jurisdiction
You agree NOT to use WAT to: send unsolicited marketing outside the WhatsApp service window, impersonate another person or business, send spam, abusive, illegal, or harmful content, or reverse engineer the service.
5. Pricing & billing
- Standard plan: £20 / month per connected property, billed monthly via Stripe
- 30-day free trial, no card required to start
- You may cancel any time. No partial-month refunds
- Meta and Twilio messaging fees, where they apply, are passed through at cost
- VAT added where applicable
6. Customer data & ownership
You retain all rights to your account data and to the guest messages handled on your behalf. We act as your data processor for those messages — see the Privacy Policy. We do not use your data or your guests' messages to train shared models. Brand-voice learning happens per-property and is never mixed across properties.
7. Service availability
We aim for high availability but do not guarantee uninterrupted service. Scheduled maintenance and incidents are communicated by email and on a public status page.
8. Termination
You may close your account at any time. We may suspend or terminate accounts that breach these Terms, applicable law, or Meta's policies. On termination we will delete your account data within 30 days, except where retention is required by law.
9. Liability
To the maximum extent permitted by law, WAT's total liability to you for any claim arising out of or in connection with the service is limited to the fees you paid in the 12 months preceding the claim. We are not liable for indirect, consequential, or special losses, including loss of profits, bookings, reputation, or data.
10. Indemnity
You agree to indemnify WAT against any claims arising from (a) your use of the service in breach of these Terms, (b) content you instruct the agent to send, or (c) your breach of applicable law.
11. Changes
We may update these Terms. Material changes will be posted here with at least 14 days' notice by email. Continued use after the effective date constitutes acceptance.
12. Governing law
These Terms are governed by the laws of England and Wales. The courts of England have exclusive jurisdiction.
13. Contact
Bespoke Automation Systems Ltd · London, United Kingdom
hello@welcomeautomationtool.co